The Bad Guys

While working on the social and digital campaign, I ideated and crafted a variety of post copy to capture the film’s wry humor and introduce audiences to a new cast of instantly iconic characters. I won a Bronze CLIO Entertainment Award for my copywriting on the YouTube Search & Steal stunt. I crafted post copy, on-asset copy, and a series of in-character community management copy for the CLIO shortlisted Dreamworks Instagram Heist stunt.

Movie Instagram | Movie X

Digital/Social: YouTube Search Steal Stunt — 2022 CLIO Entertainment Bronze Winner

Digital/Social: Dreamworks Instagram Heist — 2022 CLIO Entertainment Shortlist

M3gan

I crafted the hilariously creepy, coolly threatening voice for the internet’s freakiest new best friend through clever, on-trend social copy to launch the new horror heroine into instant icon status.

Movie Instagram | Movie X

Ambulance

I wrote social copy across digital platforms to drive awareness of Michael Bay’s latest thriller as a must-see theatrical event.