Digital/Social: HBO Max tasked us with overhauling and revitalizing the social media presence of their hit show The Sex Lives of College Girls for their Season 2 digital campaign. Crafting copy and pushing ideation informed by an understanding of Gen Z online behaviors and an ability to think like a superfan allowed me to help create a reactive, refreshing, and riveting social campaign that fans could not stop talking about. We met young fans on their level by jumping on social trends, hijacking Back-to-School conversation, and even launching an in-world meme page that was just as fun to create as it is to scroll through.